Freee - Advertising For All; Or For Nobody At All; Reclaim Public Opinion

Advertising For All; Or For Nobody At All; Reclaim Public Opinion, is a new work by the Freee art collective, commissioned by the Institute of Contemporary Arts for the cafe/bar. The Freee art collective have produced a billboard poster that calls for advertising to be employed by everyone in order to affect and change public opinion. Freee believe that the radical response to advertising is not to obliterate it or to reform it but to hand it over to dissenters and agents of counter-hegemony. In the new work, Advertising For All; Or For Nobody At All; Reclaim Public Opinion, the three artists pose with coloured paper shopping bags on their heads. This image is not a celebration of advertising execs and their slick marketing, Freee are not celebrities: they are present in the work as a strategy to embody and stand up for what they believe in. And like all whistle blowers it is Freee that face reprisal.

This work is an attempt to imagine advertising as available to everyone, not an industry monopolized by big business. The image carries a slogan but it also carries an implicit message: everyone is or can be a guerilla advertiser. Advertising For All; Or For Nobody At All; Reclaim Public Opinion is the latest work in Freee’s campaign of counter-advertising, which includes: Advertising Wants To Covert Our Desire For A Better Life Into A Desire To Buy Something (96 Sheet Billboard, DOT Arena Festival, UK, November 2008), Advertising Wants You To Think That Detergent Is Revolutionary, All The Public Spaces Ripe For Dissent Have Been Colonized By Advertising, We Demand TV Ads At Prime Time For All Striking Workers (for the exhibition, We Collaborate Better Than You, The Good Children Gallery, New Orleans, January 2009).
Freee - Advertising For All; Or For Nobody At All; Reclaim Public Opinion


Event Title: Freee - Advertising For All; Or For Nobody At All; Reclaim Public Opinion
Postcode: SW1Y 5AH
Further Details:
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-Visit the ICA website" target="_blank"> -Visit the freee website
-Visit the ICA website