Superflex: Flooded McDonald's

The South London Gallery presents a new film work by Danish collective Superflex entitled 'Flooded McDonald's'. Despite their international track record over the past 15 years, this will be their first solo show in London. From large-scale installations, through to long-term process-based projects and, more recently, films, Superflex’s work is founded in social and political awareness. They are inspired by the possibilities of working on the margins of the art world, at the points where definitions and possibilities of art become blurred.

'Flooded McDonald's' is a new film work in which a convincing life-size replica of the interior of a McDonald’s burger bar, without any customers or staff present, gradually floods with water. Furniture is lifted up by the water, trays of food and drinks start to float around, electrics short circuit and eventually the space becomes completely submerged.

Avoiding the high drama of disaster movies, but never quite echoing a documentary style, the film’s position within established frameworks of cinematic genres or of artists’ films is intentionally ambiguous. Without being didactic, the film hints at the power and influence, but also impotence, of large multinationals in the face of climate change.

Superflex have commented: 'We want our art to have clear social relevance'. They describe their practice as the provision of 'tools' which affect or influence their social or economic context. Previous projects include paying visitors to enter their exhibition, the development and marketing of a new beverage - Free Beer - and the production of a self-sufficient, portable biogas unit to provide energy for a family. Their projects are often rooted in their particular local context and invite participation from the visitor. Superflex work outside traditional art contexts collaborating with designers, engineers, businesses and marketers on projects which have the potential for social or economic change. As such they remain difficult to pigeonhole yet continue to be provocative and innovative.

Superflex is Rasmus Nielsen, Jakob Fenger and Bjørnstjerne Christiansen and they have been working together since 1993. Based in Denmark they have shown extensively internationally including at Kunsthalle Basel, 2005; Taipei Biennial 2008; 5th Berlin Biennial; 27th São Paolo Biennial, São Paolo, 2006; 6th Gwangju Biennale, 2006; Centre Pompidou, Paris; and Stedelijk Museum, Amsterdam.
Superflex: Flooded McDonald's


Event Title: Superflex: Flooded McDonald's
Further Details:
- Visit the South London Gallery website
- Visit the Superflex website" target="_blank"> - Visit the South London Gallery website
- Visit the Superflex website
Contact Email:
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